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BUS 620 Managerial Marketing Week 6 Final Paper Marketing Plan

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Ashford BUS 620 Week 6 Final Paper Marketing Plan For iPhoneX

Focus of the Final Paper 

Develop a 12- to14-page marketing plan (not including the title and reference pages, charts and/or graphs) for any product of your choice. Your marketing plan must: 

 Analyze the specific marketplace situation in detail, including organizational strengths, weaknesses, environmental opportunities, and threats (SWOT analysis). 

  •   Develop an organizational mission statement, and forecast performance goals using your situational analysis. 

  •   Design a marketing strategy based upon your objectives. 

  •   Create an appropriate integrated marketing mix, which will include your ability to effectively appeal to the 

    specific market segments you will be targeting. 

  •   Develop a written summary and specific recommendations for the implementation of your plan. 

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