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BUS 688 Week 6 Final Paper

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Focus of the Final Project

Prepare a ten to fifteen page paper (excluding title page and reference page) on a green business strategy using the company that you focused on in the Weeks One and Two assignments. Use Chapter 11 of Green to Gold as a guide. Use at least eight sources in addition to Green to Gold. Your green business strategy must include the following:

  1. An introduction that addresses the components of your green business strategy.

  2. Short-term actions (understanding environmental risks and opportunities):

An AUDIO analysis worksheet (should be revised from the Week One appendix) (one page)
Stakeholder mapping (you should replicate the 2x2 table labeled as the Players Influence Map on page

265, in Word or Excel) (one page)
Core capabilities assessment (one page)

3. Medium-term actions:

Choose THREE of the five areas essential for medium-term actions, and write one to two pages FOR EACH (a total of three to six pages) to address how each should be taken into account. These five areas are: 

Eco-tracking and management systems Engagement and ownership
External communications
Internal communication and education Over-the-Horizon Scanning.

4. Long-term actions:
Choose TWO of the three areas essential for long-term actions, and write one to two pages FOR EACH (a total of

two to four pages) to address how each should be taken into account. These three areas are:

Supply chain auditing
Rethinking products and reexamining markets
Building partnerships with key external stakeholders 

  1. A one page discussion of the expected outcomes of applying the components of this plan.

  2. A conclusion that summarizes your findings and restates the thesis of the paper.

Writing the Final Project

  1. Must be ten to fifteen double-spaced pages in length, and formatted according to APA style as outlined in the Ashford Writing Center.

  2. Must include a title page with the following:

    1. Title of project

    2. Student’s name

    3. Course name and number

    4. Instructor’s name

    5. Date submitted

  3. Must begin with an introductory paragraph that has a succinct thesis statement.

  4. Must address the topic of the paper with critical thought.

  5. Must end with a conclusion that reaffirms your thesis.

  6. Must use at least 8 scholarly resources outside of the textbook.

  7. Must document all sources in APA style, as outlined in the Ashford Writing Center.

    Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.

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