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CGD 318 Week 2 DQ 1 Public Relations Research (NEW)


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CGD 318 Week 2 Discussion 1 Public Relations Research


Read the article, 

“The Day Bill Belichick Discovered Public Relations.” 

Based on the research instruments listed in Chapter 3 of the text, what secondary analyses caused Mr. Belichick to reverse his “no comment” position on the NFL scandal, “Deflategate” and why? What research instruments might have been used to assess public opinion regarding this incident? Respond to at least two of your classmates’ posts. 

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