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MRKT 5000 MRKT5000 Midterm Exam Essay with Answers (Webster)

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MRKT 5000 Midterm Essay Answers (Webster University)

  1. What are the four variables of the marketing mix? Why are these elements known as "variables?" Explain in detail.
  2. Describe the role of the marketing plan in developing marketing strategy. How important is the SWOT analysis to the marketing planning process? Explain in detail.
  3. Explain each of the Environmental Forces in the marketing environment.
  4. Why is ethics an important consideration in marketing decisions? Explain your answer with an example.
  5. Explain the Five Steps of the Marketing Research Process.
  6. Describe the Market Selection Process by choosing any product and market as an example and explain how the process would work with that market.
  7. How does culture affect a person's buying behavior? Give a specific example.
  8. Describe three of the international entry modes in global marketing.
  9. Explain, in detail, how the understanding of Demographic Segmentation Variables can help marketers be successful.
  10. Discuss, in detail, three of the Psychological Influences on the Buying Decision Process.

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