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MRKT 5000 MRKT5000 Week 1 Case Assignment


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Product Description

MRKT 5000 Week 1 Case Analysis (Webster University)

Consumers Take a Shine to Apple Inc.

Case Summary:

Key Marketing Issues

Personal Case Analysis

Case Questions

1- How has Apple implemented the marketing concept?

2- Describe the role of Apple stores as an important part of its marketing strategy?

3- What will Apple need to do to maintain product innovation and customer loyalty?


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