BUSN 623 Final Essay Amazon: Issues of Anti-Trust (American Public University)

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CEO Jeff Bezos of Amazon has played a very important role in innovation of the business world, especially when it comes to ecommerce and distributing.  When Jeff Bezos was starting his idea on how he wanted to run his business was constantly mocked with many people not believing that his idea could succeed.  Initially they were able to have some success at first, but Amazon began to struggle in their fifth year. The company started to fall into hard times as there was an increase in revenue losses that were being reported quarter after quarter.   In an attempt to redeem themselves, the company’s shareholders infused some cash into promoting and rebates.