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BUS 362 BUS362 Week 1 Quiz


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BUS 362 Week 1 Quiz

  1. Which of the following is true about the information-gathering process in competitive analysis?
  2. When developing a company's mission statement, an entrepreneur should remember to:

  3. Which of the following is not one of the three components of intellectual capital?

  4. An entrepreneurial “secret” for creating value in the marketplace is:

  5. A differentiation strategy:

  6. Harvard’s Ted Levitt says that creativity is _____________ new things, and innovation is ______________ new things.

  7. Copyrights protect the creator of original works such as

  8. Employees must be given the tools and resources they need to be creative. One of the most valuable resources is:

  9. Which of the following is NOT a characteristic of the strategic management procedure for a small company?

  10. A cost-leadership strategy:

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