Consider your current workplace. What are some expectations your customers have? How do these expectations affect your organization’s supply chain? What actions should your organization take if it fails to meet customer expectations, and how could these actions affect lifetime customer value?
How has information technology changed customers’ expectations of product quality and delivery? What supply chain management information would positively affect customer satisfaction? What information may compromise customer satisfaction? Provide an example of information technology’s effect on supply chain and organizational operations from your own life experience as a customer or from your organization’s experience as a supplier to its customers or other organizations.
Explain how customers define value. What are some potential advantages an organization may have in designing its supply chain with the aim of delivering customer-perceived value and customer satisfaction?
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